Valmont Introduces Primary

Valmont has unveiled Primary, the beauty brand’s first microbiome-balancing skincare collection. Formulated around prebiotics and probiotics, Primary was created to fortify and promote a stable balance in the skin’s ecosystem. Designed to be used alone or easily incorporated into any skincare routine, Primary offers a universal solution for beautiful, healthy skin.
 
Five New Products
 
Each of the five products in the Primary collection features three key ingredients that work both individually and in synergy with each other to enrich and strengthen the epidermis.
 
The first step, Primary Veil, is a prepping mist applied after toning, that restores the skin with its milky emulsion naturally rich in lithium, that soothes the skin and makes it more receptive to subsequent steps in your skincare routine.
 
Next is Primary Solution, a targeted blemish treatment with an antimicrobial peptide booster that alleviates minor imperfections while making them less visible.
 
Primary Serum, with its active ingredients designed to regulate microcirculation, offers a fast and effective solution for anyone suffering from redness.
 
Primary Cream rapidly soothes irritation and reduces tightness with its fine, emollient texture.
 
Primary Pomade with passion fruit unsaponifables, mimosa wax, shea butter, jojoba esters, carrot and evening primrose oil is a next-generation balm created to provide intense nourishment that plunges deep into the epidermis to deliver a myriad of benefits.
 
Also, for the first time, Valmont is incorporating the UltraHigh Temperature (UHT) sterilization procedure into select products within the new Primary collection. UHT’s technology is an entirely natural process that uses only heat to eliminate all micro-organisms without altering the formula.
 
Giving Back
 
For the launch of Primary, Valmont continues its philanthropic partnership with One Drop Foundation for the fifth year in a row. Created in 2007, One Drop’s mission ensures sustainable access to safe water and sanitation for the world’s most vulnerable communities.
 
During the first three months of the Primary launch, Valmont will donate $5 to One Drop for every product sold within the Primary collection.